Evolution of Sustainable Shopping: Companies Have to Get More Aggressive
Is a certified sustainable label no longer good enough for consumers? According to a new survey published by Nielsen, consumers want to “buy the change they wish to see in the world.” And that means companies must get more aggressive with their sustainability initiatives.
“A new era of sustainability is rising and it’s touching every corner of the world,” the report reads. “Driven in part by consumers, governments, corporations and the growing visible effects of pollution, sustainability initiatives are becoming more ubiquitous, more aggressive, and more expected ...
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