JCS Fish Redesigns BigFish Product Line Packaging
UK-based JCS Fish has revamped the packaging of its BigFish range of frozen salmon products, cutting its plastic use by 60%.
The new designs feature a 25-year-old image of JCS’ founder, Andrew Coulbeck holding a salmon. It spans across its cardboard packaging of frozen salmon fillets, breaded salmon bites and fish cakes. The new design eliminated the company's use of dual polymer plastic bags.
“Our aim was to cut as much plastic packaging as possible and give the brand a refresh at the same time,” Commercial manager, Jack Coulbeck said...
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