Forget Doom and Gloom! West Coast Groundfish Gets Boost to Continue Successful Marketing Campaign
The outlook is positive for Positively Groundfish.
After two years of outreach and education, the non-profit organization was recently awarded a $299,516 Saltonstall-Kennedy grant to push into a new phase: developing a health and nutrition-focused marketing campaign designed to increase domestic demand for West Coast groundfish.
The program will run for one year, from October 2020 through September 2021, and include both research and marketing outreach.
"We’ll start with a species-specific and comprehensive nutrient content analysis of West Coast groundfish...
To Read Full Story Login Below.