The Winding Glass: The Seafood Industry and the Bullwhip Effect
Seafood trading is hard when a couple of bad decisions on pricing or timing can wreck a business. As a result, we are trained to focus on short term problems.
Most of our time is spent managing supply, shipping, and customer needs within a 6-to-12-week time frame. This can obscure long term issues that will transform our business.
The last year is a great illustration of this, and we are not out of the woods yet.
When the pandemic first hit the US in March of 2021...
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