Dollar General Expands Private Label Brand By Adding Frozen Seafood Items
Dollar General is continuing to evolve and expand. And the latest expansion includes new frozen seafood items through their private label brand, Clover Valley.
“When Dollar General pioneered the ‘dollar store’ format in 1955, few food products were offered,” explained Jackie Li, senior vice president of private brands and global sourcing. “With continual growth and changes to the Company’s business model, our product selection has evolved. Customers shared that they believe in the quality and equity of Clover Valley and were receptive to more innovative products...
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