Ocean Beauty Rebrands Smoked, Value-Added Business as Echo Falls
Ocean Beauty Seafoods Smoked and Value-Added division will now be known as Echo Falls Seafood.
The company announced the rebranding earlier this month and decided to use its top-selling Echo Falls brand to establish its smoked and value-added operations as a separate business unit.
Alex Klein, who was at the helm of the smoked and value-added seafood divisions when it was under the Ocean Beauty brand, will now lead the Echo Falls Seafoods team as President. The ownership will remain the same, and it will continue...
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