Young’s Seafood Revitalizes Scampi Line, Aims to Boost Frozen Seafood Sales
Young’s Seafood, a top brand in the United Kingdom, announced that it is relaunching its entire range of scampi products following a huge consumer-led project as it aims to “revitalize the scampi category.”
The company said the relaunch features major recipe improvements to strengthen its position as a top scampi brand. Its scampi products will also feature new packaging that improves product appeal.
“Young’s believes that the relaunch will not only grow Scampi sales, but the whole frozen seafood category, when its new, improved range hits...
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