King Oscar Top-Selling Sardine Brand in the U.S.
According to IRI data, King Oscar USA is the top-selling sardine brand in the U.S. – an honor that the company has achieved for the first time.
The IRI data is based on a one-year period ending November 4, 2018. During that time period, King Oscar USA sardine sales rose to “just shy of $25 million.” However, total King Oscar USA sales are up 9.8% to $31.7 million due to sustained strength and development of the company’s core premium canned seafood businesses...
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