Young’s Seafood Redesigns Popular Gastro Line in Effort to Grow Brand
U.K. seafood company Young’s Seafood is looking to grow their popular Gastro product portfolio by revamping the packaging.
“When Gastro was a £20 million business, we set steep targets to triple its size over three years,” said Young’s Seafood marketing director Yvonne Adam. “Now at £66 million, our vision is to grow the number one premium seafood brand to £100 million and we’re confident this revamp will be a building block that makes our products unmissable in stores...
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