GAPP Reelects Chairman, Directs Record Investment into Fishery Reputation and Global B2B Marketing
SEATTLE, Wash.— Record investment will be made by the Alaska Pollock industry into defending the reputation of the fishery and boldly communicating about its impact in Alaska, through the industry’s leading trade group, the Association of Genuine Alaska Pollock Producers (GAPP). Meeting last week to set the budget for the organization for the coming year also directed a substantial shift in the organization’s marketing efforts—choosing to place an even greater emphasis on business-to-business marketing versus consumer marketing both in the U.S. and in promising...
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