Alibaba Group’s Shanghai Win-Chain to Aid Thai Union in Promoting Brand to Chinese Consumers
Thai Union Group recently signed an MOU with Alibaba Group’s Shanghai Win-Chain Supply Chain Management Co. to “become strategic partners in suppling Thai Union’s seafood products in the Chinese market, both online and offline.”
As part of the agreement, Win-Chain will connect Thai Union to Alibaba’s ecosystem of retail and foodservice channels, as well as aid in setting up a flagship store on the Tmall fresh online platform to promote Thai Union’s brand to Chinese consumers...
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