KnowSeafood Launches Direct-to-consumer Seafood Market Using Blockchain Traceability
Startup KnowSeafood, founded by seafood industry veterans Paul Neves and Daniel McQuade, launched a direct-to-consumer online seafood market that uses blockchain technology to “bring traceability and trust to the seafood chain.”
Through the market, consumers can track their seafood from the sea up to its delivery at the door.
The New Bedford-based KnowSeafood explained that seafood can be in the hands of four to seven middlemen before arriving on grocery store shelves with 90% of products being imported. The startup explained that a long and complicated supply chain leads to traceability issues and can lead to mislabeling and fish fraud...
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