Surimi Producer to Undergo Brand Overhaul to Focus on Benefits of Alaska Pollock
Surimi manufacturer Aquamar is amid a brand overhaul as it aims to celebrate the advantages of Wild Caught Alaska Pollock both environmentally and nutrionally.
Aquamar explained pollock’s growth in the 1980s due to its accessibility as fish fillets and imitation crab meat for its price point, versatility, flavor and texture. However, the company sees the fish as an emerging leader as consumers continue to become more aware of the deeper benefits of seafood.
"It's high time that we know and celebrate Wild Caught Alaska Pollock by its...
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