Global Seafood Alliance Releases Preliminary Results of First Consumer Marketing Campaign
In April the Global Seafood Alliance (GSA) announced the launch of their first consumer marketing campaign, “Healthy Fish, Healthy Planet, Healthy You.” The campaign kicked off in October, coinciding with National Seafood Month. And now, GSA is sharing the preliminary results of the campaign.
The campaign was designed to build consumer awareness of the Best Aquaculture Practices (BAP) certification program and drive sales of BAP-certified seafood products. Of course social media played a role in the campaign, with targeted influencer engagement...
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