GSA Builds on National Seafood Month Success with New Consumer Campaign
To celebrate U.S. National Seafood Month in October, the Global Seafood Alliance will launch a new consumer education campaign, “Choose Seafood with Standards,” focused on increasing consumer awareness of GSA’s Best Aquaculture Practices (BAP) certification program. Designed to build on the momentum created during GSA’s first consumer education campaign last year, this year’s effort will educate consumers using earned and social media through GSA channels and via participation by key retailers and foodservice operators.
Raising awareness of the BAP brand and driving sales of responsibly produced and...
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