Nissin’s New Seafood Noodle Cup In Japan Targets Thrill Seekers
Japan’s Nissin Foods is well known for its Cup Noodles brand microwavable ramen noodle soup. But while stores in the U.S. stock flavors like shrimp or chicken, the company is launching much more daring new flavors in its home country — like Nissin Raoh Fugu Dashi Salt.
Nissin describes its new product as a “light salt soup.” The base is a seafood and kelp stock that is “accented with the refreshing aroma of yuzu.” The noodle cup comes with a “special pufferfish seasoning oil” that the consumer can...
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