The Retail Rundown: Holiday Features in Full Display
In the final stretch to Thanksgiving, turkey ads dominate protein advertisements this week with 29 percent, up from 11.8 percent the week prior and surpassing pork's 26.4 percent. Seafood ads come in at 20.2 percent, followed by beef at 16.4 percent. Chicken takes 6 percent, while eggs still have less than one percent of retail buying opportunities.
Fresh whole turkeys account for half of all turkey promotions, with frozen turkeys making up 40.5 percent. While turkeys take center stage, the holiday season also lifts demand for cold-weather comfort foods and convenient...
To Read Full Story Login Below.