Total Familiarity of Wild Alaska Pollock Hits the Highest Recorded Since Tracking Began
Total familiarity with Wild Alaska Pollock increased by an astounding 6 percentage points since tracking consumer familiarity began in 2019, said data experts from Ketchum Analytics at the Wild Alaska Pollock Annual Meeting this morning in Seattle. During the sixth industry annual meeting, hosted by the Association of Genuine Alaska Pollock Producers (GAPP), data experts Melissa Kinch and Lauren Hasse of Ketchum noted that, in looking at other white fish as a benchmark for performance, Wild Alaska Pollock last year, for the first time...
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