Seafood Nutrition Partnership Expands Fall in Love with Seafood Campaign with H-E-B
The Seafood Nutrition Partnership (SNP) announced it would renew its partnership with retailer H-E-B in January 2025 after a successful ‘Fall in Love with Seafood’ (FILWS) campaign that launched last year.
SNP said it worked alongside the retailer’s seafood and marketing teams to launch the marketing plan, which spanned social, digital, influencer, and retail marketing. The plan included in-store seafood cooking demos and integration into H-E-B Wellness team communications promoting the nutritional benefits of seafood...
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