The Retail Rundown: Retailers Push Value to Maintain Protein Momentum
Retail meat clearance over the Independence Day holiday was generally strong, with consumers stocking up on grilling staples for the summer’s flagship cookout occasion.
With few major buying events remaining this summer, grocers will likely push aggressive features and highlight value finds to sustain shopper engagement through the dog days of summer.
Post-holiday protein advertisements show seafood maintaining the lead at 33.1% of retail features, followed by beef at 25.1% and pork at 21.5%. Chicken accounted for 16.2%, while turkey fell to just 2%—half of the previous week's...
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