GSMC 2026: Datassential Reports Sharp Fall of Seafood LTOs as Chains Reframe Promotions
Seafood limited-time offers (LTOs) at major US restaurant chains plunged to 88 in 2025 from pre-pandemic highs exceeding 200 annually, and the 134 mark seen in 2024, according to Datassential’s 2026 Foodservice Trends report presented by VP of Customer Experience Kelley Fechner at GSMC 2026. The sharp reduction, driven by declines across all major seafood species, has raised concerns about promotional momentum for seafood.
Fechner highlighted that shrimp promotions fell by 14 year over year, salmon by 13, lobster by 6, crab by 5, and tuna LTOs...
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