Global Shrimp Council Plans First Consumer Pop-Up at Venice Beach in August
The Global Shrimp Council will launch its first-ever live consumer activation August 6-9 at Venice Beach, California, operating a branded shrimp food truck offering free dishes to the public with no purchase required.
The four-day event extends GSC's "Shrimp More Often" campaign beyond digital marketing into direct consumer engagement. On-site chefs will prepare multiple shrimp preparations, including tacos, grilled skewers, and power bowls, drawing from global culinary traditions, all centered around the message that "shrimp is the happy protein...
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