Private Brands Gain Momentum as Quality, Health Drive Shopper Loyalty, FMI Reports
Private brands/labels continue to build market share and consumer loyalty, with new research from FMI showing shoppers are increasingly choosing store brands for quality, taste and health benefits and not just value.
According to FMI’s Power of Private Brands 2026: Consumer Trends – From Stores to Homes report, 92% of US grocery shoppers currently have store brand products in their homes, up from 89% last year. Private brand dollar sales also increased 2.8% year-over-year (YOY), outpacing national brand...
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