Global Shrimp Council's First Consumer Pop-Up Draws 4,000+ at Venice Beach
The Global Shrimp Council wrapped up its first-ever direct-to-consumer event earlier this month, welcoming more than 4,000 guests to a four-day activation at Venice Beach, California, as the industry organization works to translate its "Shrimp More Often" campaign from digital messaging into real-world behavior change.
Held August 6–9, the pop-up centered on a branded food truck offering free shrimp dishes to beachgoers, with no purchase required. On-site chefs prepared a range of dishes including tacos, grilled skewers, power...
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