ASMI Consumer Research Finds Awareness Gap Fuels New Pan-European Alaska Surimi Campaign

The Alaska Seafood Marketing Institute (ASMI) has launched a new consumer research initiative aimed at reshaping how European shoppers understand surimi, laying the groundwork for a Pan-European Genuine Alaska Pollock Surimi campaign designed to strengthen the product's position across the continent.
Europe is already a significant outlet for Alaska surimi, importing approximately 40,000 metric tons valued at $87.5 million in 2024. ASMI's new push aims to build on that base by tackling outdated perceptions of the product and reinforcing its quality, versatility, affordability...
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