Norwegian Mackerel Returns to Japan as Saba Nouveau Season Begins
Fresh Norwegian mackerel will arrive in Japan on Sept. 11 for the sixth annual “Saba Nouveau” launch, a seasonal promotion highlighting Japan’s importance to Norway’s mackerel trade.
The first catch of the season will be flown to Tokyo through a partnership among the Norwegian Seafood Council, Japan Airlines and JALUX. The launch coincides with the Norway Seafood Festival, scheduled for Sept. 11–13 at Tokyo Solamachi’s Sky Arena.
Modeled on France’s Beaujolais Nouveau tradition, Saba Nouveau taps into Japan’s appreciation for hatsumono...
To Read Full Story Login Below.