Arby’s Fires First in Fish Sandwich War as Lent Season Looms 
Is another sandwich war on the way? After chicken sandwich wars took the U.S. by storm, Arby’s struck the first blow in what has already been dubbed, the “Fish Sandwich War.”
Arby’s took to Twitter to fire at McDonald’s staple fish sandwich, the Filet-O-Fish. A menu item since 1962, Arby’s sentiment was simple, its Fish N’ Cheddar Sandwich, is better than the Filet-O-Fish.
The company kept up the barrage with short YouTube ads and a pair of other 10-15 seconds ads poking fun at...
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