Bumble Bee Debuts First Major Ad Campaign in 4 Years
“Yes! Bumble Bee!” That might have been what many were exclaiming when coronavirus panic buying peaked in March. And now that’s the new campaign that the Bumble Bee Seafood Company is riding.
The decline in demand for canned tuna has been well documented, but according to the company, the pandemic has helped reverse this trend. Thanks to restaurant closures and shelter-in-place measures, many consumers returned to the good old, inexpensive shelf-stable protein. Bumble Bee says that when panic buying reached its peak during...
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