StarKist Celebrates Mascot Charlie Turning 60
Legendary StarKist mascot Charlie the Tuna is turning 60 and Starkist is proud to celebrate him.
The character was created in 1961 by Tom Rogers of the Leo Burnett agency. StarKist's popular television commercials led Charlie to fam and the catchphrase "Sorry Charlie®" became well-known all over. The catchphrase even has its own holiday! National Sorry Charlie Day is annually on April 6.
"The fact that he appeals to audiences as much today as he did sixty years ago is really a testament to his timeless charm..."
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