TikTok is Influencing Dining Behaviors
“TikTok made me do it.” The social media platform has been influencing clothing purchases, kitchen gadgets and beauty products. And now, it’s also influencing people into trying new restaurants.
Marketing communications agency MGH revealed this week that a national survey of TikTok users found that the social media platform has influenced their dining behaviors. According to the survey, 38% of TikTok users have visited a restaurant and/or ordered food from a restaurant after seeing a video about it on TikTok. That number jumps to more than half (53%) when narrowing it down to...
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