Gen Z Hungry for Transparency in Sustainability, Quality Amid Climate Concerns: Whole Foods Survey
Gen Z consumers are placing an overwhelming emphasis on both sustainability and quality in their grocery products, and many are willing to spend more to support brands that reflect these values, according to a recent YouGov survey.
These findings are part of a new survey released today that examines Gen Z food, health and grocery shopping preferences, which was conducted independently by YouGov on behalf of the retailer. The national online survey sampled 1,023 adults between the ages of 18 to 27 in the U.S...
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