Seafood You Can Trust Launches as Save Mart Leads Responsible Sourcing Initiative
Best Aquaculture Practices (BAP) launched Seafood You Can Trust, a marketing toolkit that is part of a new, insight-driven campaign designed to help retailers and foodservice operators effectively communicate responsible seafood sourcing at the point of purchase.
US grocery chain Save Mart has signed on as the program's first retailer to participate in the campaign, making Seafood You Can Trust available in all Save Mart and Lucky locations.
This innovative toolkit offers retailers and foodservice operators a suite of customizable assets, including...
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