J-HOTATE Association Survey Finds Strong Interest in Japanese Scallops Among International Visitors
The Japan Scallop Export Promotion Association (“J-HOTATE Association”), which aims to expand the export of Japanese scallops, conducted a survey to understand awareness, purchase intent, and taste preferences among overseas consumers. The survey was carried out in Osaka during the 2025 Japan International Expo (Osaka–Kansai Expo), targeting 113 international visitors from 34 countries.
The results showed that awareness of Japanese scallops was 45.1%, below the halfway mark. However, 74.4% of respondents said they would purchase Japanese scallops if available in their home countries, indicating strong...
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