The Retail Rundown: Protein Movement Gains from Championship Game and Severe Weather
February is typically a sluggish period for protein sales, but demand tied to the season’s championship football matchup is delivering a timely lift for retailers. As shoppers prepare for watch parties and at-home gatherings, meat cases are seeing an uptick in interest for value-oriented, crowd-friendly cuts.
This week’s promotional mix leans toward beef, which accounts for 26% of total features. Seafood follows closely at 25%, while pork represents 24%. Chicken promotions eased to 17.5%, and egg features held steady at 4%. Turkey ads account for 2% of total ads, led by ground turkey features...
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