Lent 2026: Restaurants Push Shrimp and Fish Sandwiches as Retailers Ramp Up Seafood Features

With the Lenten season underway, seafood has taken center stage across foodservice. Restaurants and quick-service operators are promoting fish sandwiches, shrimp items and more as millions of Americans abstain from meat on Fridays over the coming weeks.
Expana’s Courtney Shum covered the retail sector’s shift to Lent, with grocers leaning into features and promotional pricing to drive traffic. Seafood feature volume is building momentum, projected to account for nearly 37% of total protein ads next week. This week, seafood claimed the top spot at 34%...
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