Online Grocery Set to Drive Majority of US Grocery Growth Through 2028
Online grocery shopping has firmly entered the mainstream, according to a new report from FMI – The Food Industry Association and NielsenIQ, which positions e-commerce as a primary driver of future grocery growth.
"Ecommerce is poised for extensive growth," said Jack O’Leary, director of ecommerce strategic insights for NIQ. "With online grocery sales increasing at a projected 11.6% annual rate through 2028 and already accounting for about one-fifth of total grocery spending, success now hinges on how well retailers connect digital and physical...
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