Princes Shifts Sardine Sourcing to MSC-Certified Iberian Fishery
UK food and drink group Princes Group has begun sourcing sardines from the Marine Stewardship Council( MSC)-certified Iberian purse seine fishery, marking the company’s latest move to expand its range of sustainably certified seafood products.
The transition follows the Iberian sardine fishery receiving MSC certification in July 2025, confirming the fishery meets standards tied to stock health, ecosystem impacts and fisheries management.
Princes said some products entered stores in March, with a broader rollout expected in the coming months. Packaging carrying the MSC ecolabel is...
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