Pet Owners Seeking Out Food Free from Wheat, Soy, Artificial Colors and More
Consumers have shifted away from purchasing food options with artificial products, and they're doing the same when it comes to purchasing food for their pets. According to a new study from Nielsen, more and more consumers are looking to buy pet food that is free from wheat, soy, artificial colors, fillers and corn.
Nielsen published data that shows consumers spent nearly $5 billion purchasing pet food with wheat-free claims. Soy-free food was right behind, with nearly $4.5 billion spent...
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