Consumers Want to be ‘Taken Care of’ and are More Spontaneous, Says Alaska Airlines and Holland America Representatives at GAPP Annual Meeting
Consumers in a post-COVID world want to be “cared for” said Holland America’s Vice President of Marketing and E-Commerce at the Wild Alaska Pollock Annual Meeting yesterday. Cole spoke earlier in the day on a panel moderated by Alaska Seafood Marketing Institute’s (ASMI) Megan Rider about the partnership between ASMI and Holland America, the importance of sustainability and how the changing consumer has changed the travel and hospitality industry. Speaking on similar themes...
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