Wild Alaska Pollock Influencer Demand Building Campaign Delivers Sales Lift and Improved Awareness
Awareness, perception, intent to purchase and actual sales of Wild Alaska Pollock fillet and surimi products all rose as a result of the association’s first sustained influencer-led social media campaign to promote the attributes of the fish and its taste and versatility, the Association of Genuine Alaska Pollock Producers (GAPP) announced today. The year-long campaign, conducted in partnership with Ketchum PR, featuring six popular food and lifestyle influencers including Celebrity Chef Antonia Lofaso has now concluded and returned remarkable results that were just made available...
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