The Retail Rundown: Record Championship Game Viewership Expected to Drive Food Sales
As January comes to a close, grocers are actively preparing for the year's first major food-buying event, the pro-football championship game in New Orleans.
With a record-breaking audience expected to tune in to the big game on Sunday, February 9, retail and foodservice sectors anticipate a boost in sales as consumers indulge in game-day finger foods.
According to the National Retail Federation (NRF), an estimated 203.4 million U.S. adults will tune in with total spending projected to reach $18.6 billion...
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