McDonald’s China Adds MSC Blue Label to Seafood Menu
The Marine Stewardship Council (MSC) and McDonald’s China announced last month that the chain would feature the blue MSC ecolabel on McDonald’s Filet-o-Fish sandwich, Double Fish burger and Kids Fish Fillet burger, served in more than 5,000 restaurants in China.
MSC said the move expands McDonadl’s commitment to sustainability and provides consumers in the region with the peace of mind that the fish they are set to consume is sustainably sourced.
The group cited recent consumer research suggesting that Chinese consumers notice the value of sustainable seafood options...
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