Shoppers Want Sales Specials, Now More Than Ever
With summer coming to a halt, many consumers were back in the kitchen making home-prepped meals in September.
The share of meals prepared at home increased to 78.8%, slightly up from August (76.8%), according to a recent category update from 210 Analytics (with data provided by Circana).
“This upholds patterns observed in 2021 and 2022, in which at-home meal preparation dips in the summer and increases month-over-month throughout the fall and holiday season,” said Jonna Parker, team lead of fresh for Circana.
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