American Seafoods’ Tim Fitzgerald On The Importance Of Telling The Sustainability Story
What exactly is “sustainability”? Consumers know that they want to purchase sustainable products, but the definition of “sustainability” often varies. Ultimately, when it comes down to it, the only thing a company can do is share their story and hope that it reaches the appropriate audience.
Compiling the data to tell that sustainability story can be time consuming. But if a company has a good story to tell, it can be rewarding.
Leading up to Seafood Expo Global in Barcelona, American Seafoods published its annual sustainability report...
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