Norway Doubles Down on Seafood as Tournament Diet Captures Global Headlines
Norwegian seafood has received a notable publicity boost since the start of the world's most competitive soccer tournament.
Earlier last month, ahead of the opening matches, Norway's national soccer team arrived in Greensboro, North Carolina.
Word quickly spread that the squad had brought a substantial shipment of seafood from home to fuel the players throughout the tournament. The detail soon took on a life of its own, generating global headlines and widespread discussion across social media.
Media intelligence firm Meltwater tracked...
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