New Chicken of the Sea Ad Campaign Tackles the Question: Is It Chicken or Is It Fish?
SEAFOODNEWS.COM [Seafood News] - October 17, 2017
In a subtle nod to past reality TV stars, Chicken of the Sea is celebrating October as National Seafood Month by testing a national advertising campaign that revisits the age-old question: Is it chicken or is it fish?
Albany, N.Y., and Hartford-New Haven, Conn., will serve as test markets for a national Chicken of the Sea advertising campaign themed to the rhetorical chicken-or-fish question. The two test cities were chosen for their size, media importance and ...
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