Long John Silver's Serves Up Original Album, Audio Coupons for Lent
Long John Silver's audio-themed campaign aims to create a more immersive experience that urges customers to get into the right mindset for seafood. "The No. 1 reason motivating our audience both to crave fish or not to crave it, was their mood," Stephanie Mattingly, VP of marketing for Long John Silver's, said in the company announcement. Because its customers reportedly tend to be music fans, the company formed a record label called Fish Yeah! Recordsto record humorous songs — with titles like...
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