Global Seafood Alliance Shares Retail, Foodservice Partners for First Consumer Campaign
The Global Seafood Alliance (GSA)’s first consumer marketing campaign will culminate during National Seafood Month with retail and foodservice promotions and consumer communications focused on GSA's Best Aquaculture Practices (BAP) certification.
The campaign aims to educate consumers “using earned and social media through GSA channels and via participation by key retailers and foodservice operators.” GSA wants to increase awareness of the BAP brand and boost sales of responsibly sourced seafood...
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Global Seafood Alliance Shares Retail, Foodservice Partners for First Consumer Campaign
The Global Seafood Alliance (GSA)’s first consumer marketing campaign will culminate during National Seafood Month with retail and foodservice promotions and consumer communications focused on GSA's Best Aquaculture Practices (BAP) certification.
The campaign aims to educate consumers “using earned and social media through GSA channels and via participation by key retailers and foodservice operators.” GSA wants to increase awareness of the BAP brand and boost sales of responsibly sourced seafood...
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