The Retail Rundown: Easter Features Breakdown
A March Easter is approaching—an occurrence not seen since 2016. Circulars are flush with holiday and springtime themes as grocers take full advantage of the upcoming weekend.
Pork feature volume rose through the ranks and earned the top spot of protein feature volume this week with 29% of ad space. Seafood eased to 25%, down from 32% last week. Lent ends tomorrow at sundown, meaning observers can soon indulge in meat on Fridays again.
Beef has 20% of retail activity while chicken features comprise 11% of protein ad volume. Turkey features more...
To Read Full Story Login Below.