Report Finds More Than 90% of Shoppers Now Purchase Groceries Both In-Store and Online
As grocery shopping enters a new era of digital transformation, FMI—The Food Industry Association and NielsenIQ (NIQ) today released their new report, Digital Engagement Transforms Grocery Shopping Cover for the Digital Engagement Transforms Grocery Shopping report, which premiered at FMI’s Midwinter Executive Conference. The report finds that today, more than 90% of shoppers participate in both online and in-store shopping.
In 2017, FMI and NIQ predicted that by 2025, digitally engaged grocery shopper spending would reach $100...
To Read Full Story Login Below.